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"Meta is now prohibited to bypass the GDPR via a clause in the terms and conditions. Meta has to get "opt-in" consent for personalized advertisement and must provide users [in the EU] with a "yes/no" option."
#NOYB, 2023
https://noyb.eu/en/breaking-meta-prohibited-use-personal-data-advertising
noyb.euBREAKING: Meta prohibited from use of personal data for advertisingAfter almost five years, the Irish DPC decided on a noyb complaint and required Facebook, Instagram and WhatsApp to stop using the personal data of users for advertisement in the EU.