uses a FB experiment on voting behaviour, in which users who received a particular stimulus were about 2% more likely to behave the way FB wanted then to, to illustrate how FB's aim is to figure out "how and when to intervene ... in order to modify your behaviour and thus sharply increase the predictability of your actions".

2% isn't really 'sharp' though, is it?

The gap between what they claim they can do and what they can really do is large.

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