After buying TikTok , Microsoft immediately rebrands it to bring this exciting new market segment they have acquired in line with corporate identity guidelines.

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@mike well, there goes my plan to pivot to a TikTok dance miser.

@lightweight @mike

I may be behind but I honestly can't tell if 'Microsoft Teens' is a joke or not.

@ramob @mike I gather it is a joke (but after "Zune" and "Kin", I can no longer be surprised by Microsoft branding). They're mostly a marketing corporation, but they're really not good at it.

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