I suspect what most people would call "like" with regard to tech megacorps is more like acquiescence... more like Stockholm Syndrome - they don't really perceive having a choice to use someone else, or none of them, so they just pretend that they're happy with it... And eventually, they sincerely believe it.
The change I'd like to see is us all acknowledging that these corporations don't really qualify as "likeable". Despite their legal standing as individual persons, they're not people, and they're definitely not "nice".
@lightweight If we set the question of personhood aside, we still have to realize that they're _immortals_. Interestingly, when I do thought experiments on how immortals should be restricted--especially WRT their treatment of mortals--I find that a _human_ mortal (when medicine gets there) would probably need the same sort of restrictions.
It's a huge asymmetry of power. The law already handles these--think sexual harassment, or employment law.
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