It intrigues me how many people seem to "like" the mega-multinationals (Facebook, Apple, Amazon, Google, Microsoft). Yes, there're lots of "nice" people working for these ~$tillion corporations... but for every "friend", there're 10-100 people who're quietly working on stuff that's going to impersonally exploit you, if you use their products or services. Those good people are contributing to institutions that are bad for humanity & the world. They're being used & "earning" dirty money.

@lightweight Yeahh, seems more like 'familiarity'. People seem to flock to mutual points of reference, and brands do that, but web/tech brands are interactive: Alexa much more like a person than a pair of trainers.

I think these are the same people that ignore the implications of their consumption in other areas (e.g. 'where do these sausages come from?')

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@douginamug I agree. I think most people's relationship with the "Frightful Five" is more Stockholm Syndrome than anything like a genuine affinity.

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