It intrigues me how many people seem to "like" the mega-multinationals (Facebook, Apple, Amazon, Google, Microsoft). Yes, there're lots of "nice" people working for these ~$tillion corporations... but for every "friend", there're 10-100 people who're quietly working on stuff that's going to impersonally exploit you, if you use their products or services. Those good people are contributing to institutions that are bad for humanity & the world. They're being used & "earning" dirty money.
I suspect what most people would call "like" with regard to tech megacorps is more like acquiescence... more like Stockholm Syndrome - they don't really perceive having a choice to use someone else, or none of them, so they just pretend that they're happy with it... And eventually, they sincerely believe it.
@lightweight Yeahh, seems more like 'familiarity'. People seem to flock to mutual points of reference, and brands do that, but web/tech brands are interactive: Alexa much more like a person than a pair of trainers.
I think these are the same people that ignore the implications of their consumption in other areas (e.g. 'where do these sausages come from?')
@douginamug I agree. I think most people's relationship with the "Frightful Five" is more Stockholm Syndrome than anything like a genuine affinity.
@lightweight If we set the question of personhood aside, we still have to realize that they're _immortals_. Interestingly, when I do thought experiments on how immortals should be restricted--especially WRT their treatment of mortals--I find that a _human_ mortal (when medicine gets there) would probably need the same sort of restrictions.
It's a huge asymmetry of power. The law already handles these--think sexual harassment, or employment law.
Whoa! You're getting deep into behavioural science and (the pseudoscience of) sociology!
It is an interesting question and observation, but it would take a thesis to properly answer that.