We need much more of this! https://www.stuff.co.nz/waikato-times/news/113564439/veteran-environmentalist-tells-farmers-to-brace-themselves-for-change excellent article in which an environmentalist in the Taranaki points out that many farmers don't realise the degree to which their "profit" is currently the result of subsidised "free" water, and the ability to be a high carbon emitter and polluter, putting that cost onto the rest of society, not their bottom line. He points out that much farming will cease to be profitable when farmers bear the real cost of their production.
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